What is a lightweight CPQ system?
A lightweight CPQ (Configure, Price, Quote System) is most commonly used in B2C environments where customers can self-serve and instantly get a quote without involving sales people in the process. This type of guided selling doesn’t require as much time to build because the data is not as complex as in a heavyweight or mechanical CPQ.
Let’s take a website like the UK based electrical retailer - Curry’s for example. A very simple example of a lightweight configurator is when the user selects a product like a fridge or a freezer. At checkout, there are only one or two options available when it comes to additional services. The customer can add an installation service and/or the recycle option.
This level of configuration doesn’t require hard coding and it can be done easily by someone in the marketing department or a web designer.
How is a heavyweight CPQ system different?
A heavyweight CPQ system involves a lot more thought, time and resources such as developers, designers, and quality control teams to build it. The methodology is based on a bigger strategy that needs to be put in place to understand how the complexity of the project is handled, scaled and effectively managed.
At a high level, heavyweight CPQ systems include business practices of how organisations handle sophisticated products and services on their route to market. With a complex pre-sales advisor, enterprises can accommodate changes based on product/service selection and present offerings with a large set of configurable items and components.
Unlike the minimum available options of configuring items like a fridge, a heavyweight CPQ deals with a bigger product database and more rules and algorithms.
Is there any way to simplify a heavyweight CPQ system?
Our philosophy is to simplify complex sales processes, faster and cheaper by utilising CPQ tools. The biggest challenges for organisations are usually inability to digitise the sales process, time and money. They fear they might invest in a tool that may require a long time to develop and the final solution will not be intuitive enough to both users and administrators. The truth is with the correct set of tools, anything is possible. Read more about the main challenges of pre-sales here.
We created a lighter version of a heavyweight/mechanical configurator and made it accessible as a template to empower organisations to simplify and digitise the configuration and pricing of products and services. Request a demo
today and get access to the template.